I Hate "Ideal Customer Avatars" (This idea works WAY better)

Episode 154 · September 23rd, 2019 · 30 mins 33 secs

About this Episode

I'm sure you've heard of the concept of Ideal Customer Avatars before. But there is a huge problem with the way that this concept is often taught to entrepreneurs. I want to offer an extremely simple and clarifying alternative -- so that you can actually get what the Ideal Customer Avatar is trying to get you: clarity about whom you serve.